Capital Region Branding Session

Rich from Storied Coffee and Maggie from The Welcome Home Co reached out to me recently about a new business endeavor that they’re launching in 2023, and asked if I could take some brand photos for them in the Capital Region! They’re the best humans ever, so I was so excited to say yes and start planning with them to make sure that they have the most amazing Capital Region branding photos, so they can stand out from the crowd.

The Process

One of my major goals when I talk with small business owners in the Capital Region is to understand their brand well enough as if it were my business. I want to know EVERYTHING – how it started, where they want it to go, what type of audience they’re trying to reach, and what services they provide.

Maggie and Rich are starting a podcast called “House Coffee Podcast,” which will be a virtual front porch vibe where small business owners in different industries can talk about the successes and challenges that each business has. The goal is to make other small business owners in the Capital Region not feel alone, but also to provide some thoughts along the way with people who might be a step or two ahead.

They wanted the visual of an open door, sitting down for coffee, to talk about life, and I think we captured that in these capital region branding photos. Take a look!

And once you’re done with that, check out my strategic brand photo experience. 🙂