How to Instantly Improve Your Website’s SEO for Images with One Simple Tip

When it comes to building an online presence, most small business owners focus on things like website copy, blog content, and social media captions. But there’s one often-overlooked piece of the SEO puzzle that could make a huge difference for your visibility online: SEO for Images.

That’s right—the photos you use on your website and blog aren’t just there to look pretty. With the right strategy, they can help your business rank higher on Google and get discovered by more of your dream clients.

The Quick Tip: Name Your Images Intentionally for SEO

Every image on your website has a title behind the scenes, and most of the time, it looks something like this:

• IMG_0456.jpg
• Screenshot2024.png
• Photo1.jpg

These names mean nothing to search engines. But when you rename your images with relevant keywords, you’re giving Google valuable clues about what’s in the picture and how it connects to your business.

For example:

• Before: IMG_0456.jpg
• After: albany-brand-photographer-headshot.jpg

See the difference? The second title tells Google exactly what the image is about, making it more likely to show up in relevant search results.

Why SEO for Images Matters

When search engines can understand your images, they can serve them up to people searching for your services. And since Google loves helpful, well-organized websites, optimized images can even help your entire site rank higher.

It’s a small change, but it can have big results.

How I Used Search Engine Optimization to Rank #1

When I started optimizing my images with intentional file names, relevant alt text, and proper geotagging, I began to notice a shift in my website traffic. I wasn’t just relying on written content to drive people to my site—my images were pulling their weight, too.

One of the most exciting results? I ranked #1 for ‘Upstate NY Wedding Photographer‘ on Google! Look below for proof!

That didn’t happen overnight, but by consistently applying these SEO strategies to my images, I made it easier for search engines to understand my content and connect me with people looking for exactly what I offer.

How to Rename Your Images in Bulk

Renaming images one by one can feel overwhelming, especially if you have dozens (or hundreds!) of photos on your website. Luckily, there are tools and methods that can help you rename them efficiently:

• For Mac Users: Use the built-in Finder tool to select multiple images, right-click, and choose “Rename X items.” You can add custom text and numbers in seconds.
• For Windows Users: Use File Explorer to select multiple images, right-click, and choose “Rename.” Enter your desired naming convention, and Windows will handle the numbering.
• Third-Party Tools: Software like Adobe Bridge or Bulk Rename Utility can make batch renaming even easier and more customizable.

Pro Tip: Always include your primary keyword and location in your image names (e.g., albany-brand-photographer-office-setup.jpg).

Want to Dive Deeper into SEO for Images?

This is just one tip from my free guide, SEO for Images where I share 5 actionable strategies to help you:

• Research the best keywords for your images
• Optimize image size for faster load times
• Add alt text that boosts accessibility and SEO
• Geotag your photos for better local search results

If you’re ready to stop leaving your images out of your SEO strategy, download the full guide here and start making every photo on your website work smarter for your business.

Looking for a Brand Photographer Who Optimizes Images for SEO for You?

If you’d rather leave image SEO to an expert, I’ve got you covered. When you book a brand session with me, I’ll make sure your photos are fully optimized for SEO from the start—saving you time and helping your website work harder for you.

👉 Visit my brand page to learn more and book your session today!

Happy optimizing!